Why do you think the heroes of the mythical TV series Baywatch had red swimsuits on ? To be seen at first glance from swimmers and beachgoers in need of an urgent rescue ? Sure... but also and especially because red is the color of passion and glamor ! This color not only is full of assets but also rhymes with passion and warmth. It will make all your swim looks caliente and fot this swimwear season Freya has very well understood this power ! So for your vacations, bet on a red bathing suit from the Paint the Town collection and shine on the beach and at the pool with swimming suits displaying simple and pure lines yet very noticeable from their gaiety !